Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.
Most important is ... paper
Paper in printing and printing is probably the most important thing next to paints. Without it, printing would not be possible. Paper as a material has been known since 105, n. E., That is for a very long time. However, it was not until the twentieth century that more and more types of paper for various applications were invented.
And now we have paper chalked, white, slippery, coated with plastics, etc. All this to achieve different results of advertising and journalistic printing. The end result of the printed item depends on the choice of paper, its durability and durability.