First, important things were printed like books.But these are REALLY important, not some literature for the mob.
Well, because the mob was quite illiterate at the time.
Then also such fiction was printed, meaning for the reading of the book.
Because you need to build brand awareness at the customer, i.e.printing and marketing is an inseparable couple.
Well, who would prohibit the rich?
Their prices are becoming more affordable and operating costs lower.
Multifunction devices offer increasingly larger scanning resolutions, less margin, larger formats, etc. But still, such home printers are far behind the professional equipment used in professional printers.
Not to mention the much larger range of techniques used, which have nothing to do with those we know from home printers.
The quality of such printouts is higher, which entails the obvious higher costs of printing itself.
Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate.Of course, large outlays are still cheaper, but this difference is not as big as a few years ago. The potential market for low-cost prints is small, local companies producing small quantities of goods.